Search Engine Optimization
Search Engine Optimization
Every business want to be the top of the Google rankings and to be on top its important to apply the right source and right technique of SEO. Our SEO training courses are taught by our own in-house experts who will share their experiences, insights and tips.
Our Standard SEO training course provides you with an excellent foundation for understanding exactly what SEO is, how it works and most importantly, how to make it work for you.
This is the ideal course if you’ve had either limited or no experience in SEO. Because by the end of the day, you will feel more aware of the structures that need to be in place to implement your own SEO strategy. And you’ll be able to identify quick wins and determine the elements needed to succeed in achieving longer term goals.
This course includes:
- Fundamentals
- What is SEO?
- Introduction to SERP
- How does Search Engine works
- Understanding Google Algorithm
- What is Website Traffic?
- What are different types of Traffic?
- Understanding Keywords
- Understanding Different types of keywords
- Google Keyword planner Tool
- Selecting Keywords for your website – Primary, secondary and tertiary keywords.
- Understanding Long Tail and Short Tail Keywords.
- Understanding Keyword stuffing Vs. Keyword Placement
- Understanding Google Operator Shortcuts – These shortcuts will help you find anything on Internet.
On – page:
- Initial Site Analysis
- Competition Analysis
- Density Analysis and placement
- Title & Meta Tags development
- Site Structure Analysis
- Web Designing Basics and WYSIWYG Editors
- URL Renaming / re – writing
- Content Development Check
- Brief keyword Competition Review
- H1,H2,H3 Tags
- Anchor Text
- Robots .txt Creation
- Existing Web Content Optimization
- HTML Validation
- Creation of XML/ HTML/ROR/Text Sitemaps
- Submitting sites to Google and Yahoo Webmasters
- Canonical/404 Implementation
- What is FTP and How to use FTP?
- Google Analytics (Statistics) setup and management
Off – Page
- Directory Submission
- Dmoz Submission
- Article submission
- Alexa Insights
- What is domain Authority?
- How to Increase domain authority
- What is page rank and how to increase page rank?
- Google Hot Trends and Insights
- Google Business centre submissions
- Geo Listing and Local Listing, which includes Classified Submissions & Google Map Submissions
- Press Release Submissions
- Direct Link Exchange / Direct Link Building / Understanding Link Juice
- Do’s and Don’ts of Link Building
- Press release news syndication
- RSS (Really Simple Syndication)
- Local and regional search engine indexing
- Forum Posting
- Yahoo Answer Link Building
- Linked in Link Building Strategies
- Online Reputation Management
- G+ Author Verification
Google Topics Covered
- Google Hot Trends
- Google Insights
- Google Plus
- Google feed burner
- Google Apps
- SEO Tool
- SEO Panel
- Web CEO
Local SEO
- Google Places Optimization
- Using H Card
- Citation
- Name Address Place – NAP
Advanced SEO
- Latent semantic indexing
- Sandbox Effect
- SILOS
- Geographical Targeting
- Search Engine Spam
- Special Site maps
- White Hat/Black Hat/Grey Hat SEO
- Syndicate content (Feeds)
- Useful SEO Tools
- Managing SEO of Static/Dynamic Websites
- Top SEO Plugins for wordPress
- What is domain authority?
- What is page authority?
- What is Google Panda Update?
- What is Google Penguin Update?
- What is Exact Match Domain – EMD update?
- What is Pigeon Update?
- Optimize website for Humming bird Algorithm.
- How to protect your website & Recover website from Panda, penguin, EMD, Humming bird & Pigeon Updates?
