Display advertising has become one of the most prominent tools for marketers to increase the marketing reach online. This help in building brand awareness as the number of internet and mobile users is growing day by day.
Digital Display advertising course is designed to cover in detail all the features of display advertising – targeting methods, display ad optimization, types of display ads, best practices to design display ads, selling and buying of display ads, metrics to determine display ad success.
Understand the basic principles of online display advertising. The course covers both the media and creative aspects of digital display. You will learn how to optimise campaigns to get creative cut through and deliver effective integrated marketing campaigns.
At the end of the course, you will have a sound understanding and gain expertise on display advertising