The desired result of any marketing effort is to turn a lead into a customer.Traditional marketing methods intrude upon customers, providing information a company wants the consumer to hear. The focus in this method is on the company.
On the other hand, content marketing works to attract qualified customers because it puts a primary focus on the relationship between you and a customer. Relationships with companies matter to customers in today’s market, particularly after the rise in social media.
Content marketing also attracts leads who already have an interest in what you have to offer them so the potential to convert those leads into sales goes up significantly. Traditional marketing targets everyone. Content marketing targets those who are already looking for what you can provide and are already predisposed to do business with you.